ABSTRACT The purpose of the study was to determine the influence of green marketing and price perception on the purchase decision of Gentle Gen detergent with brand image as a mediating variab…
ABSTRACK This study aims to analyze the effect of green trust, and green brand image on green purchase intention through attitude towards green product as an intervening variable. The method …
ABSTRACT This research aims to determine the influence of product innovation, discounts and influencer on purchasing decisions for Scarlett Whitening products. This research is a type of quant…
ABSTRACT This research aims to determine the influence of brand image on purchasing decisions, knowing the store atmosphere on purchasing decisions and knowing product quality on purchasing de…
ABSTRACT The research that has been carried out by researchers aims to determine and analyze the influence of several variables including halal labels, brand image and product quality on custo…
ABSTRACT This research aims to determine the application of Seven tools of Quality Control in analyzing the problem of failed deliveries at the Kantor Pos Sragen 57200 due to the issue of fail…
ABSTRACT The aim of this research is to determine the influence of: 1) Store Atmosphere on purchasing decisions, 2) Location on purchasing decisions, 3) Life Style on purchasing decisions. The…