ABSTRACT This research was conducted to analyze the extent to which the influence of an independent variable brand image, product quality and Samsung smartphone innovation on the dependent var…
ABSTRACT This research examines the effect of information quality and trust on purchase decisions through Shopee in the pandemic Covid-19 era. This research is done by conducting survey toward…
ABSTRACT Performance is one of the factors that drive a company. Through Spiritual Leadership, employee performance can be achieve by having a positive impact on employees throug the emergence…
ABSTRACT The rapid economic development has an impact on the emergence of new companies that ultimately increase competition between companies. Including in the growing and expanding halal ind…
ABSTRACT The main objective of this study was to determine the mediating role of employee creativity on the effect of authentic leadership and innovation climate on employee performance. This…
ABSTRACT This study aims to identify the effect of Celebrity Endors (X1), Brand Image (X2), and Product Quality (X3) on the Purchase Decision (Y) of Mie Sedaap products in Boyolali. The method…
ABSTRACT The cosmetic industry is currently growing rapidly and many cosmetic products are registered as halal products. This study aims to determine and analyze the effect of halal labels, re…
ABSTRAK Adanya pandemi Covid-19 menyebabkan penurunan pembelian di E- commerce Tokopedia BigBoss Petshop. Hal ini menyebabkan akun Tokopedia BigBoss dinonaktifkan. Penelitian ini bertujuan u…
ABSTRACT The purpose of this study was to analyze how the effect of price discounts and free shipping promotions on the decision to purchase new food delivery services. This study uses SPSS 23…
ABSTRACT This study aims to determine the effect of brand awareness, brand ambassador, and the tagline "free ongkir" on purchasing decisions at Shopee. This type of research is included in qua…