ABSTRACT The rapid economic development has an impact on the emergence of new companies that ultimately increase competition between companies. Including in the growing and expanding halal ind…
ABSTRACT This study aims to identify the effect of Celebrity Endors (X1), Brand Image (X2), and Product Quality (X3) on the Purchase Decision (Y) of Mie Sedaap products in Boyolali. The method…
ABSTRACT The cosmetic industry is currently growing rapidly and many cosmetic products are registered as halal products. This study aims to determine and analyze the effect of halal labels, re…
ABSTRAK Adanya pandemi Covid-19 menyebabkan penurunan pembelian di E- commerce Tokopedia BigBoss Petshop. Hal ini menyebabkan akun Tokopedia BigBoss dinonaktifkan. Penelitian ini bertujuan u…
ABSTRACT The purpose of this study was to analyze how the effect of price discounts and free shipping promotions on the decision to purchase new food delivery services. This study uses SPSS 23…
ABSTRACT This study aims to determine the effect of brand awareness, brand ambassador, and the tagline "free ongkir" on purchasing decisions at Shopee. This type of research is included in qua…
ABSTRACT This study aims to determine the effect of brand image, and the price on consumen loyalty with purchasing decision as intervening variable on Telkomsel users. This type of research is…
ABSTRACT This study aims to determine the relationship between service quality and loyalty through customer satisfaction with shopee food, a case study of Solo Raya students. Sampling in this …
ABSTRACT This study aims to determine the effect of product design, product quality, and brand image on purchasing decisions. The population used in this study were students of the Surakarta S…
ABSTRACT This study aims to analyze the effect of promotion, brand image, service quality, and customer satisfaction on consumer loyalty at Cafe Gulo Jowo in Surakarta. This type of rese…