Abstract. This study was conducted to determine the relationship between green brand positioning and green brand knowledge on green purchase intention. This study involves environmental care as a…
ABSTRACT The purpose of this research is to find out whether Service Quality and Brand Image can build Customer Loyalty through Customer Satisfaction at Batam Ogura Outlet Nagoya. The populati…
ABSTRACT This study aims to analyze and determine the influence of brand image, price perception and product quality in the purchase decision of Implora Lipstick in Solo Raya. This study used desc…
ABSTRACT This research aims to determine the influence of brand image, perceived quality, and brand awareness on repurchase intention in tea products in ready-to-drink packaging. The research …
ABSTRACT This research aims to determine the influence of customer trust, facilities and service quality on Umrah customer satisfaction at PT Alindra Mutiara Hati Yogyakarta Branch. The resear…
ABSTRACT This study aims to determine the influence of brand image and brand awareness on brand loyalty with brand equity as an intervening variable, in a case study of Indomilk ready-to-drink…
ABSTRACT This research aims to analyze the influence of perceived benefits, perceived convenience, and trust as intervening variables on interest in using e- wallet funds in the city of Sura…
ABSTRACK The aim of this research is to analyze the influence of brand image, product quality and hedonism on interest in purchasing Vespa products in Surakarta. This research aims to determin…
ABSTRACT This research aims to determine the influence of environmental awareness, green marketing and brand image on purchasing decisions for Rinso detergent products. The type of research us…
ABSTRACT This study aims to determine the effect of perceived price, product quality, and social media-based promotions on purchasing decisions for Friends brand handmade leather shoes. Sampli…