PENGARUH DISCOUNT, IN-STORE DISPLAY, DAN SHOPPING LIFESTYLE TERHADAP IMPULSE …
ABSTRACT This research aims to examine the influence of discounts, in-store displays, and shopping lifestyle on impulse buying among Matahari Department Store Solo consumers. The data that the…
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- 21 cm, 91 halaman
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- 2X6.3 FIE p 23
PENGARUH PENGALAMAN BELANJA ONLINE, KUALITAS PELAYANAN DAN KEAMANAN PRIVASI T…
ABSTRACT This research aims to find out that the variables of online shopping experience, service quality and privacy security can influence consumer satisfaction. This research uses a questio…
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- 21 cm, 123 halaman
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- 2X6.3 AZI p 23
Pengaruh Viral Marketing dan Brand Awareness terhadap Keputusan Pembelian Ula…
ABSTRACT This research is motivated by the Research Gap from previous studies on Viral Marketing and Brand Awareness and their influence on repurchase decisions. However, many previous studies…
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- 21 cm, 103 halaman
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- 2X6.3 SAL p 23
PENGARUH KUALITAS PRODUK, DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN DENGAN…
ABSTRACT This research aims to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as a mediating variable for case studies of Mixue consumer…
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- 21 cm, 102 halaman
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- 2X6.3 NOV p 23
Pengaruh Brand Awareness, Social Media Content Marketing, Dan Online Customer…
ABSTRACT This study aims to determine the effect of brand awareness, social media content marketing, online customer reviews on Wardah Cosmetics product purchasing decisions through social med…
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- 21 cm, 84 halaman
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- 2X6.3 ARU p 22
Peran Ecommerce Terhadap Daya Saing Umkm Di Kawasan Toko Buku Sriwedari (Stud…
ABSTRACT This study aims to determine the role of e-commerce on the competitiveness of SMEs in the Sriwedari Bookstore Area. The type of research used in this research is field research using …
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- 21 cm, 74 halaman
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- 2X6.3 ELV p 22
Pengaruh Online Customer Review, Diskon, Dan Brand Image Terhadap Minat Beli …
ABSTRACT Along with the development of the Indonesian cosmetic industry in 2021. Scarlett Whitening became the numbe 1 best-selling product in Shopee and Tokopedia marketplaces with the sales …
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- 21 cm, 101 halaman
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- 2X6.3 AMI p 22
Pengaruh Iklan Youtube Gofood Terhadap Keputusan Pembelian Konsumen Pada Apli…
ABSTRACT The study aims to test the effect of ad assessment and ad effectiveness on GoFood consumer purchasing decisions in pandemic times. This analysis uses independent variables i.e. ad asse…
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- 21 cm, 68 halaman
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- 2X6.3 DED p 22
Implikentasi Total Quality Manajement Dalam Menjaga Kepuasan Konsumen Di Cafe…
ABSTRACT Customer satisfaction is one of the markers, especially of the desire to buy and consumer loyalty. A high standard of customer service can win the hearts of your clients, as well as ma…
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- 21 cm, 93 halaman
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- 2X6.3 PRI i 22
Pengaruh Citra Destinasi, Daya Tarik Wisata, Dan Electronic Word Of Mouth Ter…
ABSTRACT The purpose of this study was to determine the relationship between the destination image, tourist attraction, and electronic word of mouth on tourist satisfaction at the Umbul Ponggo…
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- 21 cm, 115 halaman
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- 2X6.3 NUR p 22
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah