Dunia bisnis menawarkan persaingan yang semakin ketat dan kompetitif seiring dengan berjalannya waktu. Pembelian ulang konsumen menjadi penting sebab akan memudahkan perusahaan untuk tetap memili…
ABSTRACT The purpose of this research is to investigate the influence of celebrity endorser and social media marketing on customer loyalty and customer satisfaction as intervening variables. T…
ABSTRACT This study aims to determine the influence of shopping lifestyle variables and price discounts on impulse buying with self control as a moderating variable in Tokopedia online shoppin…
ABSTRACT The purpose of this research is to invistigate the influence of celebrity endorsers and online customer reviews on purchasing interest through e-trust as an intervening variable at La…
ABSTRACT The purpose of this study was to determine the level of someone's interest and intention to buy something. The data used in this study comes from primary data which is obtained by dis…
ABSTRACT The purpose of this research is to investigate the influence of content marketing on customer loyalty with customer engagement and brand trust as intervening variables on the Nuanika …
ABSTRACT This research aims to measure the influence of halal certification and price on purchasing decisions for Madame Gie products through Electronic Word Of Mouth as a mediating variable. …
ABSTRACT This research was conducted with the aim of determining the influence of brand image, brand ambassadorship and ease of purchase on Scarlet products in Surakarta through purchase inter…
ABSTRACT The aim of this research is the influence of brand awareness, product quality, ewom on purchasing decisions for Cimory yoghurt squeeze products through purchase interest as a mediatin…