ABSTRACK This research aims to determine the influence of online customer reviews on purchases mediated by purchase intentions for GoFood services. Collecting data for this research used a que…
ABSTRACT This research was conducted with the aim of finding out the influence of brand trust, social media marketing, and marketplace on purchase intention with purchase interest as an interv…
ABSTRACT The aim of this research is to determine the influence of product quality and brand image through consumer satisfaction moderated by the community on customer loyalty for Ortuseight f…
ABSTRACT This research aims to determine the effect of e-service quality and e-trust on e-loyalty through e-satisfaction as an intervening variable for Shopee customers in Karanganyar Regency.…
ABSTRACT Sharpe, Treynor, and Jensen index is a method used in measuring the performance of a stock, it is also used as a basis for building a stock portfolio. Portfolio performance evaluation…
ABSTRACT This research aims to determine and analyze the influence of product quality and brand image on purchasing decisions for Scarlett Whitening Body Lotion in Generation Z through purchas…
ABSTRACT This study aims to determine the Factors that Influence the Mixue Purchasing Decision in Surakarta. This research was conducted in 5 districts in Surakarta, namely Laweyan, Jebres, Pa…
ABSTRACT This research is motivated by the development of the food and beverage industry, for example coffee shops. One of the coffeeshop competitions that is growing rapidly is in Soloraya. T…
ABSTRACT This research aims to determine the influence of product quality and brand image on the decision to purchase Samsung smartphones in generation Z with purchase intention as an interven…
ABSTRACT The purpose of this study was to determine the effect of service quality and corporate image on customer satisfaction in the formation of customer loyalty to JNE customers in the Solo…