Peran Modal Sosial Dan Kemampuan Dinamik Dalam Meningkatkan Kinerja Non Keuangan

ABSTRACT This research aims to determine the role of social capital and dynamic ability in improving non-financial performance. This type of research is included in quantitative research. The …

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK PT. JA…

ABSTRACT The purpose of this study was to determine the marketing strategy implemented by the company in increasing sales volume and to analyze whether the implementation of its marketing stra…

PENGARUH SHOPPING LIFESTYLE, POSITIVE EMOTION, DAN SALES PROMOTION TERHADAP I…

Edisi

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ISBN/ISSN

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Deskripsi Fisik

21 cm, 92 halaman

Judul Seri

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No. Panggil

2X6.3 KUR p 22

ANALISIS PENGARUH KUALITAS PELAYANAN, CITA RASA DAN HARGA TERHADAP KEPUASAN K…

ABSTRACT This study aims to determine the effect of service quality (X1), taste (X2), and price (X3) on consumer satisfaction (Z) and their impact on consumer loyalty (Y). This research was co…

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK PT. JA…

ABSTRACT The purpose of this study was to determine the marketing strategy implemented by the company in increasing sales volume and to analyze whether the implementation of its marketing stra…

PENGARUH SHOPPING LIFESTYLE, POSITIVE EMOTION, DAN SALES PROMOTION TERHADAP I…

ABSTRACT The delelopment of retail is increasing which causes consumer behavior patterns and lifestyles. Especially during the pandemic, online purchase transactions have increased rapidly sin…

STRATEGI BRANDING UMKM BATIK TUAN UNTUK MENINGKATKAN LOYALITAS KONSUMEN

ABSTRACT This study aims to determine the Branding Strategy for SMEs Batik Tuan. This study aims to determine the effect of brand image and product quality on consumer satisfaction, brand image…

PENGARUH SOCIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN…

ABSTRACT The purpose of this study was to determine the effect of social media marketing and online customer reviews on purchasing decisions through purchase intention as an intervenin…

PENGARUH CELEBRITY ENDORSER DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI …

ABSTRACT This study aims to determine the influence of celebrity endorsers and electronic word of mouth on the buying interest of Skintific products with brand image as an intervening variable in …

PENGARUH SOCIAL MEDIA MARKETING, ELECTRONIC WORD OF MOUTH DAN CITRA MEREK TER…

ABSTRACT This study aims to determine the effect of social media marketing, electronic word of mouth and brand image on consumer buying interest in skincare products Something. Due to the high enth…