ABSTRACT This study aims to determine and analyze whether there is an influence between Islamic Branding, Halal Awareness and Celebrity Endorser on Purchasing Decisions for Safi Products for p…
ABSTRACT The research aims to determine the effect of Halal brand image, Celebrity Endorse and Religiosity on purchasing decisions (millennial moslem in Subdistrict Ngrampal Sragen). This rese…
ABSTRACT This research aims to analyze the influence of advertising attractiveness, price and E-WOM on the decisions of users Gojek online transparation service in Surakarta. The approach used is…
ABSTRACT This research uses quantitative research. This study uses the marketing mix as an independent variable, namely product, place, price, and promotion and the dependent variable is inter…
ABSTRACT The purpose of this study was to analyze how the influence of service quality, location, and price perception on word of mouth and consumer satisfaction as a mediation. This research …
ABSTRACT The purpose of this study was to determine the effect of food quality and e- WOM on purchasing decisions through brand image and brand trust. Which is this study was conducted on co…
ABSTRACT The purpose of this study was to determine the effect of religiosity, halal knowledge, and subjective norms on interest in buying at halal restaurants in Surakarta. The type of researc…
ABSTRACT This study aims to determine the effect of spiritual leadership, emotional intelligence on organizational citizenship behavior (OCB) with workplace spirituality as a mediating variabl…
ABSTRACT This study aims to determine the effect of the halal logo, information exposure, and brand image on buying interest in serabi notosuman in the Soloraya . This type of research used in…
ABSTRACT This study uses a type of quantitative research. Using three independent variables, namely facilities, service quality, and price, it also uses one dependent variable, namely tourist …