PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN PRODUCT QUALITY …

Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, online customer rating, dan product quality terhadap keputusan pembelian. Penelitian ini dilakukan pada customer produ…

PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALI…

Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Citra merek, dan Kepercayaan Merek terhadap Loyalitas Pelanggan Smartphone Xiaomi di Sukoharjo. Metode Penelitian Ini menggun…

ANALISIS DIGITAL MARKETING, INOVASI PRODUK DAN E-SERVICE QUALITY TERHADAP MIN…

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing, Inovasi Produk, dan E-Service Quality terhadap Minat Beli Ulang Produk Hijab Rabbani. Metode penelitian menggunakan pendeka…

Digital Bisnis

Edisi

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ISBN/ISSN

978-602-6248-82-4

Deskripsi Fisik

15,5 x 23 cm, vi + 176 hlm

Judul Seri

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No. Panggil

650. SEP d

Pengaruh Green Marketing, Lifestyle, Dan Brand Image Terhadap Minat Beli Ulan…

ABSTRACT This study aims to determine The Effect of Green Marketing, Lifestyle, Brand Image on Repurchase Intention og AQUA brand bottled drinking water (AMDK). This research used a quantitative d…

Pengaruh Content Marketing, Brand Trust, dan Persepsi Kemudahan Donasi terhad…

ABSTRACT The aim of this study is to examine the impact of Content Marketing, Brand Trust, and Perceived Ease of Donation on the Intention to Donate through Digital Fundraising via WhatsApp am…

Pengaruh Influencer marketing, konten marketing, dan online advertising terha…

ABSTRACT This research aims to determine the influence of Influencer Marketing, Content Marketing and Online Advertising on Purchasing Decisions on the Erigo platform at Tiktok Shop. This rese…

PENGARUH SALES PROMOTION, HEDONIC SHOPPING MOTIVATION, DAN SHOPPING LIFESTYLE…

ABSTRACT The purpose of this study is to determine the impact of sales promotion, hedonic shopping motivation and shopping lifestyle on Impulse Buying on Tiktok Shop in Generation Z Surakarta.…

PENGARUH PROMOSI, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIA…

ABSTRACT This research aims to determine the influence of the marketing mix consisting of promotion, product quality and brand image on purchasing decisions for Indomilk sweetened condensed mi…

PENGARUH ADVERTISING, CELEBRITY ENDORSER, DAN ELECTRONIC POSITIF WORD OF MOUT…

ABSTRACT This research aims to find evidence of the "Influence of Advertising, Celebrity Endorser, and Positive Electronic Word of Mouth on Consumer Purchase Intentions (In Students Using the …