Pengaruh Kualitas Pelayanan, Harga, Dan Lokasi Terhadap Kepuasan Konsumen Pad…

ABSTRACT The purpose of this study was to analyze the effect of service quality, price, and location on consumer satisfaction an Angkringan Semar. The population in this study were all consume…

PENGARUH CELEBRITY ENDORSEMENT, BRAND IMAGE DAN HARGA DI MEDIA SOSIAL INSTAGR…

ABSTRACT This study aims to analyze how the influence of celebrity endorsement, brand image, and price on Instagram social media on the buying interest of Generation Z on MS Glow skincare prod…

PENGARUH PEMASARAN MELALUI MEDIA SOSIAL, GAYA HIDUP, DAN DISKON TERHADAP KEPU…

ABSTRACT This study aims to determine the effect of marketing through social media, lifestyle, and discounts on purchasing decisions for Scarlett Whitening Skincare This type of research is qu…

ANALISIS EFEKTIVITAS IKLAN DENGAN PEMANFAATAN SELEBRITI ENDORSER PADA E-COMME…

ABSTRACT Currently, many e-commerce companies use celebrity endorsers in advertisements, one of which is Lazada e-commerce. From this, the researchers conducted research on the Analysis of Adv…

PENGARUH HARGA KOMPETITIF, KERAGAMAN PRODUK, DAN KUALITAS PELAYANAN TERHADAP …

ABSTRACT This study aims to determine the effect of competitive prices, product diversity, and service quality on purchasing decisions at DYS stores with a case study of visitors to Beteng Tra…

PENGARUH ELECTRONIC-WORD OF MOUTH, RELIGIUSITAS, DAN LOKASI TERHADAP KEPUTUSA…

Edisi

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ISBN/ISSN

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Deskripsi Fisik

21 cm, 139 halaman

Judul Seri

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No. Panggil

2X6.3 MUH p 23

PENGARUH PRICE DISCOUNT DAN PRODUCT BUNDLING TERHADAP KEPUTUSAN IMPULSE BUYI…

ABSTRACT Companies in Indonesia are facing increasingly high competition, so many companies are always trying to create the best promotional strategy. This causes consumers to be…

PENGARUH HARGA, KUALITAS PELAYANAN, DAN KAPABILITAS INOVASI TERHADAP KEPUTUSA…

ABSTRACT The purpose of this study is to ascertain how price affects, service quality, and innovation capability on the decision to use Paxel courier services in Soloraya. The object…

PENGARUH KUALITAS SISTEM APLIKASI, USER EXPERIENCE, DAN E-SERVICE QUALITY TER…

ABSTRACT This research was conducted to examine the effect of application system quality, user experience, and e-service quality on customer satisfaction among Tokopedia users. This type of…

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANANDAN HARGA TERHADAP MINAT BELI ULA…

ABSTRACT Repurchase intention is customer behavior in which customers respond positively to the quality of a product or service from a company and are interested in re-consuming the comp…