ABSTRACT This research aims to determine the influence of Service Quality, Price Perception, Store Atmosphere, and Customer Satisfaction of Jujugan Cafe which is located at UIN Raden Mas Said …
ABSTRACT Purchase decisions are part of consumer behavior that is carried out through several stages. Through several variables and the main reasons for realizing what has been planned and end…
ABSTRACT The purpose of this study was to determine the effect of price, promotion, and product quality on purchasing decisions. With a case study on consumers of Honda Matic motorcycles in Su…
ABSTRACT This study aims to analyze the influence of influencer endroser, price, quality of information to the purchase decision on @gadgetins instagram account. This type of research is quant…
ABSTRACT This research aims to identify the effects of ads, electronic word of mouth communication, celebrity endorser and “free shipping” tagline toward buying interest, also buying inter…
ABSTRACT The purpose of this study was to determine the effect of social media marketing, and marketplace with mediation of buying interest on Trinity Store's purchase behavior. The population…
ABSTRACT The purpose of this study was to determine the effect of Social Media Use, Digital Technology Capability, and Marketing Capability on Business Growth in MSME Fashion in the city of Su…
ABSTRACT The purpose of this study was to determine the effect of hedonic shopping motivation, website quality, and price discounts on e-impulse buying with positive emotion as a mediating var…
ABSTRACT This Research has the purpose that is analyze the effect of brand trust, brand credibility and brand attitude on the purchase intention of mobile phone products at the PS Store. The p…
ABSTRACT This study aims to find evidence of the effect of trust, perceived ease of use, perceived enjoyment on online repurchase intention on Shopee consumers. This type of research is quanti…