ABSTRACT This study aims to determine the effect of brand awaraness, green marketing, and quality product on purchasing decisions for bottled drinking water products from the Le Minerale in Bo…
ABSTRACT This research aims to analyze the influence of advertising attractiveness, price and E-WOM on the decisions of users Gojek online transparation service in Surakarta. The approach used is…
ABSTRACT This study aims to determine the effect of brand image, price, and promotion on purchasing decisions on Menantea products, case studies on menantea consumers in Sukoharjo Regency. Thi…
ABSTRACT This research aims to determine the influence of the marketing mix consisting of promotion, product quality and brand image on purchasing decisions for Indomilk sweetened condensed mi…
ABSTRACT This study aims to determine the effect of empowering leadership and locus of control on thw performance of PT Jaya Asri Garmindo employees through innovative work behavior as an interve…
ABSTRACT This research aims to determine the influence of product quality and brand image on the decision to purchase Samsung smartphones in generation Z with purchase intention as an interven…
ABSTRACT This research aims to examine how store atmosphere, product diversity and service quality influence purchasing decisions at the Pajang Gawok Store in Sukoharjo. The data that the auth…
ABSTRACT Purchasing decisions every consumer must have various considerations, including considering price factors, product quality, and also products that have been recognized by the public. …
ABSTRACT The development of information technology has an impact on all aspects of business, giving rise to very tight competition. One aspect of business that experiences intense competition …