SKRIPSI PBS
ANALISA FAKTOR YANG MEMPENGARUHI PERILAKU INVESTOR DALAM MENGGUNAKAN FINANCIAL TECHNOLOGY CROWDFUNDING SYARIAH DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (Studi Kasus Platform Securities Crowdfunding Syariah)
ABSTRACT This study aims to determine the analysis of factors that influence investor behavior in using Islamic financial technology crowdfunding using the Unified Theory of Acceptance and Use of Technology model (case study of sharia crowdfunding securities platforms). The method is in the form of quantitative research with a survey approach. The population in this study are men and women aged from 20 years to 50 years and understand and use the sharia crowdfunding securities platform in Indonesia. Sampling of 100 respondents. The data collection method used is a questionnaire. The sample collection technique uses purposive sampling method. The analysis technique is Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research findings show that performance expectancy, effort expectancy, and social influence have a positive effect on the behavioral intention of investors in using the Islamic crowdfunding securities platform. Behavioral intention and facilitating conditions have a positive effect on the use behavior of investors in using the sharia crowdfunding securities platform. Keywords: UTAUT, Sharia Securities Crowdfunding Platform, SEM
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