SKRIPSI PBS
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP MINAT BERINVESTASI EMAS DI PEGADAIAN SYARIAH PADA GENERASI MILENIAL KABUPATEN SUKOHARJO
ABSTRACT This research aimed to ascertain attitudes, subjective norms, and behavioural control about interest in investing in gold at Sharia Pawnshops. This study is quantitative. This study’s population focused on the millennial population in Sukoharjo Regency. The research employed a non-probability sampling technique with 96 respondents selected using a purposive sampling approach. The data was collected by distributing questionnaires. The data were analysed through a t-test instrument using SPSS version 25. The study’s findings indicated that partial attitudes and behavioural control positive and significant affected the interest in investing in gold at Sharia Pawnshops, while subjective norms was not affected the interest in investing in gold at Sharia Pawnshops. Keywords: Investment Interest, Attitude, Subjective Norms, Behavioral Control.
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