SKRIPSI PBS
PENGARUH PENGETAHUAN PRODUK, RELIGIUSITAS, DAN LOKASI TERHADAP MINAT MENABUNG DI BANK SYARIAH INDONESIA PADA GENERASI Z KOTA SURAKARTA
ABSTRACT This study aimed to determine products, religiosity, and location affect people’s interest in saving at Bank Syariah Indonesia. The research is quantitative. This study’s population was Surakarta’s Generation Z, aged 17 to 28. The study employed purposive sampling with a non- probability sampling technique. The data was collected using questionnaires. The results of the study show that the product has a significant effect on the intention to save at Bank Syariah Indonesia. On the other hand, religiosity is not significant to the intention to save at Bank Syariah Indonesia, besides that, the location has a significant effect on the intention to save at Bank Syariah Indonesia Keywords: The Effect of Products, Religiosity, and Location on Saving Interest at Bank Syariah Indonesia.
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