SKRIPSI PBS
PENGARUH EKSPEKTASI KINERJA, EKSPEKTASI USAHA, MOTIVASI HEDONIS, NILAI HARGA, DAN KEBIASAAN TERHADAP MINAT PENGGUNAAN QRIS (Studi pada Masyarakat Muslim di Kabupaten Karanganyar)
ABSTRACT This research aimed to determine the effect of performance expectations, business expectations, hedonic motivation, selling value and habits on the user intention the Quick Response Code Indonesian Standard (QRIS) in Karanganyar's Muslim communities. This research used quantitative research. The primary data obtained from filling out questionnaires from respondents. The sampling technique used purposive sampling with the Ferdinand formula. This research used multiple linear regression analysis techniques which were processed using SPSS. The results of the data analysis show that business expectations, hedonic motivation and habits have a positive and significant influence on the intention to use QRIS. Meanwhile, the variables of performance expectations and selling values have no effect on the user intention QRIS. Keywords: Performance Expectations, Business Expectations, Hedonic Motivation, selling Value, Habits, user Intention, QRIS.
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