SKRIPSI MBS

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BOBA TIME DI OUTLET CABANG UMS

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ABSTRACT The purpose of this study is to analyze the influence of brand image, product quality and price on purchasing decisions at Boba Time in UMS branch outlets. The population in this study is people living in the Solo Raya area. The sample in this study is consumers who have made purchases at UMS branch Boba Time outlets. The respondents used in this study amounted to 100. The data was analyzed using IBM SPSS statistic software version 25. This research method is quantitative research. The data analysis method used is multiple linear regression. The results showed that: (1) brand image has a positive and significant effect on purchasing decisions. (2) Product quality has a positive and significant effect on purchasing decisions. (3) Price has a positive and significant effect on purchasing decisions. Keywords: Brand image, Product Quality, Price, Purchasing Decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6. 3 MAI p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 83 Halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6. 3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Maila Shahwatun Nafsiah

Versi lain/terkait

Lampiran Berkas

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