SKRIPSI PBS
ANALISIS PENERIMAAN MASYARAKAT BOYOLALI TERHADAP FINANCIAL TECHNOLOGY SEBAGAI ALAT TRANSAKSI ELEKTRONIK
ABSTRACT Financial technology (fintech) is a technological development in the financial sector, fintech itself continues to experience development and progress. But what about fintech acceptance in mountainous and remote areas. The purpose of this study is to find out how fintech acceptance is in the Boyolali Regency area, which still has remote and mountainous areas, using the UTAUT theory moderated by experience variables. This type of research is a quantitative research, the determination of the sample in this study using purposive sampling with 400 respondents. The data analysis technique in this study used the Spearman rank correlation test. The results of this study show that the variable values of performance expectations, social factors, facilitating conditions show an alpha value of less than 0.05 and the significance value indicates an adequate category, so the results show a relationship with user acceptance, while the effort expectation variable shows an alpha value of more than 0.05 and the significance value is included in the very weak category so there is no relationship with user acceptance. In the test results the moderating variable of experience can strengthen the relationship between social factor variables and conditions that facilitate user acceptance, but the moderating variable cannot strengthen the business expectation variable. Keywords: fintech acceptance, user acceptance.
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