SKRIPSI MBS

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANANDAN HARGA TERHADAP MINAT BELI ULANGKONSUMEN BUCKET SRAGEN

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ABSTRACT Repurchase intention is customer behavior in which customers respond positively to the quality of a product or service from a company and are interested in re-consuming the company's products. (Primary, 2016). Repurchase interest arises based on the customer's experience when shopping at a store, or regarding the experience of the product purchased. This experience can be in the form of the quality of a product, the services provided, or a price that is equivalent to what consumers get is appropriate or not. This study aims to determine whether product quality, service quality, and price affect consumer repurchase intentions in Sragen Buckets.This research uses quantitative research methods. The population in this study are consumers domiciled in Sragen District who have made repeat purchases at the Sragen Bucket with a total sample size of 100 respondents. The sampling technique used is Non Probability Sampling with Purposive Sampling and the data collection technique uses a questionnaire. Data analysis in this study included validity test, reliability test, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple regression, coefficient of determination test, F test, and T test. With IBM SPSS 16 software tools.Based on the results of the validity and reliability tests, the data used in this study are valid and reliable. The results of the T test can be concluded that product quality has a significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and price has a significant effect on repurchase intention. The results of the F test can be concluded that the variables of product quality, service quality, and price have a positive and significant effect on repurchasing interest in Sragen Buckets.Keywords: Product Quality, Service Quality, Price, Repurchase Interest, Bouquet.

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 SYA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 118 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Syarif Hidayatullah

Versi lain/terkait

Lampiran Berkas

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