Image of PENGARUH CITRA MEREK, PENGALAMAN MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA PRODUK SCARLETT WHITENING DI KABUPATEN KARANGANYAR

SKRIPSI MBS

PENGARUH CITRA MEREK, PENGALAMAN MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA PRODUK SCARLETT WHITENING DI KABUPATEN KARANGANYAR

ABSTRACT This study aims to determine the effect of brand image, brand experience, and brand trust on brand loyalty for Scarlett Whitening products in Karanganyar Regency. The research method used is a quantitative. This study used a sample of 100 respondents. The sampling technique used is non-probability sampling with the purposive sampling method. This study uses primary and secondary data. Data collection techniques were carried out using a questionnaire through the Google Form. While the data analysis techniques used are the instrument test, classical assumption test, model fixity test, multiple linear regression analysis, and t test using the SPSS for Windows version 22 application, The results showed that the brand image variable has a positive and significant effect on brand loyalty. Brand experience has a positive and significant effect on brand loyalty, and brand trust has a positive but not significant effect on brand loyalty. Keywords: brand image, brand experience, brand trust, brand loyalty.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 PRA p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 117 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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