SKRIPSI MBS

PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SOCIOLLA PADA GENERASI Z DI SOLO RAYA

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ABSTRACT This study aims to determine the effect of online customer reviews, online customer ratings, and e-trust on purchasing decisions in Generation Z in Solo Raya. The research method uses a non-probability sampling technique with a purposive sample type. Data analysis used multiple linear regression analysis with software IBM SPSS 21 version. The sampling technique uses a questionnaire with google form media. The sample of this research is generation Z in the Solo Raya who have purchased products at Sociolla e-commerce with a total sample of 160 respondents. The results of this study indicate that online customer reviews have no significant effect on purchasing decisions, online customer ratings have no significant effect on purchasing decisions, and e-trust has a significant effect on purchasing decisions. Keywords: online customer review, online customer rating, e-trust, purchase decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 ANA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 149 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ananda Rulyagustin

Versi lain/terkait

Lampiran Berkas

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