SKRIPSI MBS

PENGARUH BRAND IMAGE, STORE ATMOSPHERE, DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINISO SOLO GRAND MALL

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ABSTRACT This research was conducted on Miniso Solo Grand Mall consumers. The purpose of this study is to determine the effect of brand image, store atmosphere, and perceived quality on purchasing decisions for Miniso Solo Grand Mall products. The data collection method uses nonprobability sampling with purposive sampling, namely taking samples from the population based on certain criteria. The data analysis technique used to measure the question indicators on the questionnaire is the Likert scale. In this study, the data source used was primary data using analytical tools and statistics from the IBM SPSS 25 program. This study used a data collection method with a questionnaire and the sample used in this study was 100 respondents. Data analysis methods include descriptive analysis and quantitative analysis using multiple linear regression techniques and hypothesis testing simultaneously (F test) and partially (t test). The results of this study indicate that simultaneously brand image, store atmosphere, and perceived quality have a positive and significant influence on purchasing decisions for Miniso Solo Grand Mall products at a significance level of 0.000

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 LIS p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 119 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lisa Febriana

Versi lain/terkait

Lampiran Berkas

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