Image of PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI REE STORE (Studi Kasus pada Konsumen Ree Store di Pamenang Selatan)

SKRIPSI MBS

PENGARUH KUALITAS PRODUK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI REE STORE (Studi Kasus pada Konsumen Ree Store di Pamenang Selatan)

ABSTRACT This research is motivated by the increase in the textile industry, which makes companies able to survive and compete with other companies. This study aims to determine the effect of product quality, service quality, and price on consumer purchasing decisions at Ree Store. The sampling technique used in this study was accidental sampling. The number of samples used was 100. Data collection was carried out by distributing questionnaires directly to Ree Store consumers who were accidentally met. The analysis in this study used SPSS Version 25 software. This research was conducted using three independent variables, namely product quality, service quality, and price, to determine the effect on consumer purchasing decisions at Ree Store. The results of this study indicate that all independent variables have an effect of 0.752, or a percentage of 75.2%. So while purchasing decisions are influenced by product quality, service quality, and price, the remaining 24.8% are influenced by other factors not included in this study. Based on the results of the t statistical test for each variable, it was found that the product quality variable had a positive and significant effect on purchasing decisions, the service quality variable had a positive and significant effect on purchasing decisions, and the price variable had a positive and significant effect on purchasing decisions. The results of this study succeeded in completing the problem formulation that had been prepared previously. From the data obtained, companies need to pay attention to product quality, service quality, and price to be able to compete with other companies. Keywords: product quality, service quality, and price

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AIS p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 122 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar