SKRIPSI PBS
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN E-MONEY MENGGUNAKAN MODEL MODIFIKASI UNIFIED THEORY OF ACCEPTANCE AND USE TECHNOLOGY (UTAUT) (Studi pada Pengguna OVO Soloraya)
ABSTRACT The purpose of this study was to know whether the factor of performance expectancy, effort expectancy, social influence, and facilitating condition have a positive effect on intention to use OVO. The population in this stdy is all users of OVO in soloraya. the sample taken was 100 respondents from the community using OVO in soloraya. and the sampling technique in this study is purposive sampling. The ata is processed and obtained from primary data in the from of a questionnaire. While the analysis used is the analysis of instrument test,classical assumption test, multiple linier regression test, and hypothesis testing. The analytical method used is regression with the help of SPSS version 26. The results showed that the ariable performance expetations have a significan positive effect on the intention to use OVO, bussiess expectation had a significan positive effect on the intetion to use OVO, social influence did not have a significant positive effect on the intetion ti use OVO. Facilitating conditions have a significant positive effect on interest in using OVO. Keywords: Interest, performance expetations, business expectations, social influence, Facilitating conditions, OVO, Purposive Sampling
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