Image of PENGARUH BAURAN PEMASARAN 4P DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Papa Cookies Cake & Bakery Cabang Kartasura)

SKRIPSI MBS

PENGARUH BAURAN PEMASARAN 4P DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Papa Cookies Cake & Bakery Cabang Kartasura)

xi ABSTRACT The development of the food industry in Indonesia has led to increased competition, especially in the bakery business. The emergence of various types and bakeries makes consumers more selective in making purchasing decisions. With increasing competition in the same business, business actors compete with each other in offering their products to meet market wants and needs. It is very important for companies to pay attention to the right strategy in order to influence consumer purchasing decisions. This study aims to determine the effect of the 4P marketing mix and consumer trust on purchasing decisions for Papa Cookies Cake & Bakery Kartasura Branch products. The research method used is a quantitative method with a population of Soloraya people with a sample of 110 respondents who have purchased Papa Cookies Cake & Bakery products from the Kartasura Branch. The sampling technique used was nonprobability sampling with purposive sampling method using multiple linear regression analysis with the help of the SPSS version 23 data processing application. The results showed that product, price, promotion, consumer trust had an effect on purchasing decisions of Papa Cookies Cake & Bakery Kartasura Branch. While the place has no effect on purchasing decisions Papa Cookies Cake & Bakery Kartasura Branch. Keywords: Marketing Mix 4p, Consumer Trust, Purchase Decision.

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 INE p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 141 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar