SKRIPSI PBS
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA (BSI) DENGAN DIMENSI CARTER (Studi pada BSI KCP Solo Pasar Kliwon)
ABSTRACT This study aims to determine the effect of service quality using the CARTER dimension consisting of compliance, assurance, reliability, tangible, empathy, and responsiveness on BSI KCP Solo Pasar Kliwon customer satisfaction. This study used convenience sampling techniques so as to get a sample of 120 respondents. This study used 7 variables. The research method is by quantitative research method. The results showed that the variables of reliability and responsiveness had a significant effect on customer satisfaction. While the variables compliance, assurance, tangible, and empathy do not significantly affect customer satisfaction. Keywords: service quality, CARTER dimension, customer satisfaction
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