SKRIPSI MBS

PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN ROCKET CHICKEN KECAMATAN NGAWEN

---

ABSTRACT The purpose of this study was to analyze the effect of service quality, price perceptions, perceived value on Rocket Chicken customer satisfaction. The population in this study are customers of Rocket Chicken Ngawen. The sample in this research is the direct customer of Rocket Chicken Ngawen. This research method is a quantitative method. The data analysis method used is multiple linear regression. Respondents used in this study amounted to 104 respondents. Data were analyzed using IBM SPSS Statistics 23 software. The results of this study indicate that: In the variables of service quality, the t-count value is 3.124 > the t-table value is 1.660 and the significance value is 0.002 0,409. From these results it can be concluded that the price perception variable has no effect on customer satisfaction variables (H0 is accepted and Ha is rejected). In the variable perception variable, the t-count value is 0.3598 > the t-table value is 1.660 and the significance value is 0.000

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2x6.3 MUH p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 87 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2x6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Muhammad Syafi'i

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar