SKRIPSI MBS

PENGARUH HARGA, KUALITAS PELAYANAN, DAN KAPABILITAS INOVASI TERHADAP KEPUTUSAN PENGGUNAAN JASA KURIR PAXEL DI SOLORAYA

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ABSTRACT The purpose of this study is to ascertain how price affects, service quality, and innovation capability on the decision to use Paxel courier services in Soloraya. The object studied in this study is Paxel Home Solo. Paxel Home Solo is a frozen food courier service that is the preference for frozen food delivery in one day. This sort of examination is quantitative exploration. Both primary and secondary data are used in this study.. The population of this review is Paxel courier service users in the Soloraya region. This is an example of research was 100 respondents aged 17-45 years. The sampling method makes use of a non-probability sampling technique purposive sampling. Data collection method using a questionnaire. This study's findings suggest that price has no important influence on the decision to use Paxel's courier services in Soloraya. Service Quality has a significant effect on the decision to use Paxel courier services in Soloraya. Innovation Capability has a significant effect on the decision to use Paxel courier services in Soloraya Keywords: Price, Service Quality, Innovation Capability, and Usage Decision.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 AZI p 23

Penerbit

SUKOHARJO : Manajmen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 173 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Azifatul Hanifah

Versi lain/terkait

Lampiran Berkas

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