PENGARUH PRICE DISCOUNT FRAMING DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN DIMEDIASI OLEH KEPUTUSAN PEMBELIAN FASHION PADA MEMBER NIBRAS HOUSE STORE (NHS) SALEM BREBES

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

SKRIPSI MBS

PENGARUH PRICE DISCOUNT FRAMING DAN BRAND IMAGE TERHADAP KEPUASAN KONSUMEN DIMEDIASI OLEH KEPUTUSAN PEMBELIAN FASHION PADA MEMBER NIBRAS HOUSE STORE (NHS) SALEM BREBES

Rika - Nama Orang; awan kostrad diharto - Nama Orang;

ABSTRACT This study aims to examine the effect of price discount framing and brand image on consumer satisfaction mediated by fashion purchase Decisions at Nibras House Store (NHS) Salem Brebes. The population in this study are consumers of Salem Brebes. The sampling technique used the probability sampling technique, the sample size calculation used the slovin formula and obtained a total sample of 120 respondents. Data analysis using the SPSS For Windows Release 23.0 program. The independent variables of this study are price discount framing (X1) and brand image (X2). The intervening variable of this study is Purchase Decision (Z) and the dependent variable of this study is consumer satisfaction (Y). For the method of data analysis using path analysis (path analysis). The results of this analysis are the direct effect of (1) price discount framing and brand image having a positive and significant effect on purchasing decisions. Direct effect (2) price discount framing and brand image have a positive and significant effect on consumer satisfaction. Direct influence (3) Purchase decisions have a positive and significant effect on consumer satisfaction. Whereas the indirect effect results that purchasing decisions can mediate the effect of price discount framing on consumer satisfaction with a t count ≥ t table (2.32561≥ 1.65810), and purchasing decisions can mediate the effect of brand image on consumer satisfaction by obtaining t count ≥ t table (1.946≥1.65810) Keywords: Price discount framing, brand image, purchasing decisions, and consumer satisfaction.

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri: -
No. Panggil: 2X6.3 RIK p 23
Penerbit: SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023
Deskripsi Fisik: 21 cm, 143 halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.3
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Bisnis Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Rika

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

BAB I_195211073

Komentar

Anda harus masuk sebelum memberikan komentar