SKRIPSI MBS

PENGARUH PENGALAMAN MEREK, KESESUAIAN CITRA DIRI DAN GAYA HIDUP TERHADAP KEPUASAN PELANGGAN PADA PRODUK IPHONE DI BOYOLALI

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ABSTRACT Smartphone companies are increasingly creating sophisticated innovations and improving products that suit the needs and wants of customers. So that companies must be able to determine marketing strategies so that customers get a pleasant experience so that it will create customer satisfaction with the product. This study aims to examine the effect of brand experience, suitability of self-image and lifestyle on customer satisfaction. The method used in this study is a quantitative method using a non-probability sampling technique, namely quota sampling. The distribution of the questionnaire was carried out online via the Google form. The respondents of this study were the general public in Boyolali who had used the Iphone for more than 1 year with a sample of 100 respondents. Data analysis techniques used were descriptive statistical tests, instrument tests, classical assumptions, model accuracy tests, and multiple linear analysis with the help of SPSS version 25 for windows. The results showed that brand experience had a positive and significant effect on customer satisfaction, self-image conformity had a positive and significant effect on customer satisfaction, lifestyle had a positive and significant effect on customer satisfaction. Keywords: Brand Experience, Self Image Congruence, Lifestyle, Brand Satisfaction.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2x6.3 may P 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 112 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2x6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Maya Rahmawati

Versi lain/terkait

Lampiran Berkas

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