SKRIPSI PBS
PENGARUH FAKTOR MANFAAT, KEMUDAHAN, KEAMANAN CHIP-BASE DAN LITERASI KEUANGAN TERHADAP KEPUTUSAN MENGGUNAKAN KARTU ATM BANK SYARIAH
ABSTRACT The aims of this research was the effect of security perception, convenience and benefits of chip-base toward decisions of utilization ATM card of bank syariah indonesia with the liliteration knowning as moderation variable, the decisions of utilization atm card of Bank syariah indonesia as dependent variable, therefore security perception, convenience and benefits of chip-base as independent variable, and literation as moderation variable. The methodologycal of this research was quantitative method. The population of this research were traders of pasar bunder sragen as many as 1214 traders and the samples were 100 respondent. The research used purposive sampling technique. Purposive sampling is the technique for deciding with the certain research technique. The data collection used questionnaires and analysis used path analysis method through warpPLS program. Based on the result of the analysis showed the security perception, convenience and benefits of chip-base affected for the decisions of the utilization of atm card bank syariah Indonesia by the traders in pasar bunder sragen. The finance literation absolutly mediated the security perception, convenience and benefits of chip-base toward decisions of utilization atm card of ban syariah Indonesia. Through the path analysis can be concluded the variable of security perception, convenience and benefits of chip-base toward decisions of utilization ATM card of bank syariah indonesia by the traders in pasar bunder sragen by 71,2% Keywords : security perception, convenience and benefits of chip-base toward decisions of utilization, liteation
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