SKRIPSI PBS
PENERAPAN PELAYANAN PRIMA PADA FRONTLINERS GUNA MENINGKATKAN DAN MEMPERTAHANKAN JUMLAH NASABAH BANK SYARIAH INDONESIA KCP MASARAN PASCA PANDEMI COVID 19
ABSTRACT This abstract aims to depict the implementation of excellent services as a relevant strategy to enhance and retain the number of customers in Bank Syariah Indonesia KCP Masaran, following the aftermath of the COVID-19 pandemic. The pandemic has significantly impacted the banking sector, including Islamic banks, by decreasing the number of customers and transaction activities. To overcome these challenges, the bank has implemented a strategy of excellent services, which includes enhancing service quality, technological innovation, developing products that cater to customer needs, and effective communication. By adopting this approach, it is expected that the bank can build customer trust, attract new customers, and retain existing ones, thereby contributing to the growth and sustainability of Bank Syariah Indonesia KCP Masaran in the post-pandemic er
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