SKRIPSI MBS

PENGARUH SHOPPING LIFESTYLE, PERSEPSI HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN BEKAS (THRIFT) DI KOTA SURAKARTA

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ABSTRACT The purpose of this study was to determine the effect of shopping lifestyle, price perceptions, and product quality on thrift purchasing decisions in Surakarta City. This study uses a quantitative method that presents results in the form of numbers. The population in this study are people who buy and use used clothes (thrift) in the city of Surakarta. the sampling technique used purposive sampling with a total of 114 respondents. The independent variables in this study are Shopping Lifestyle (X1), Perceived Price (X2), and Product Quality (X3). The dependent variable in this study is decision (Y). the research method used is quantitative method and the data analysis used in this research is multiple linear regression analysis. Meanwhile, data processing uses IBM SPSS Statistics 2023 software. The results of this study include: shopping lifestyle, price perceptions, and product quality simultaneously have a significant effect on the decision to buy used clothes (thrift) in Surakarta City as evidenced by a significance of 0.000

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.3 MUH p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 93 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Akuntansi Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Muhammad Akbar Ardiansyah

Versi lain/terkait

Lampiran Berkas

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