SKRIPSI MBS

ANALISIS PENGARUH SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MADU TJ (TRESNO JOYO) DI KABUPATEN BOYOLALI

---

ABSTRACT This study aims to determine the effect of Segmenting, Targeting and Positioning on Purchasing Decisions on TJ Honey (Tresno Joyo) products in Boyolali Regency. The dependent variable in this study is the Purchase Decision (Y) while the dependent variables include segmenting (X1), targeting (X2), positioning (X3). The research method used in this study is a quantitative research method. The population in this study are people who have purchased TJ Honey products in the Boyolali Regency area. The sampling technique in this study used a purposive sampling technique so that a sample of 95 respondents was obtained. The data collection technique is by using questionnaires. The results of the study show that: 1) segmenting variables have a positive and significant effect on purchasing decisions. 2) the targeting variable has a positive and insignificant effect on purchasing decisions. 3) the positioning variable has a positive and significant effect on purchasing decisions. From the results of the F test it can be concluded that simultaneously or simultaneously the segmenting, targeting and positioning variables have a positive and significant effect on purchasing decisions. Keywords: Segmentation, Targeting, Positioning and Purchasing Decisions

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 AZK a 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 84 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Azka Kirana Putri

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar