SKRIPSI PBS
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN PERSEPSI RISIKO TERHADAP MINAT MEMBAYAR ZISWAF MELALUI SHOPEE PADA GENERASI Z KABUPATEN KARANGANYAR
ABSTRACT This study is aimed at knowing the impact of perception of ease, perception of benefits and risk perception of interest in paying ziswaf through shopee in the z generation in karanganyar district. The study USES a quantitative method. The data used in this study are the primary data. The sample in this study is worth 162 respondents. Sample retrieval technique USES an adhesive sampling. This study suggests that perceptions of ease, perception of benefits, and risk perception have a positive and significant impact on the interest of paying ziswaf through shopee. Key words: perception of ease, perception of benefits, risk perception, interest.
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