SKRIPSI MBS

PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN MEDIASI KEPUASAN PELANGGAN (Pada Larissa Aesthetic Center yang Berlokasi di Kartasura)

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ABSTRACT This study aims to explain the Analysis of the Effect of Experiential Marketing on Customer Loyalty by Mediating Customer Satisfaction (Case Study on Larissa Aesthetic CenterKartasura Customers). The type of research used is quantitative. This study uses primary data taken directly from sources in the field. The sample in this study was 100 respondents taken from Larissa Aesthetic CenterKartasura customers. The sampling technique in this study was by using probability sampling and processing it with SPSS version 26. The data collection method in this study was by distributing questionnaires and observations to the public or informants. The results of this study indicate that the Experiential Marketing variable (X) has a positive and significant effect on the Customer Satisfaction variable (Z), the Experiential Marketing variable (X) has a positive and significant effect on the Customer Loyalty variable (Y), the Customer Satisfaction variable (Z) has a positive effect and significant to the variable Customer Loyalty (Y), and Customer Satisfaction (Z) is unable to mediate the Experiential Marketing variable (X) on the Customer Loyalty variable (Y). Keywords: Experiential Marketing, Customer Satisfaction, Customer Loyalty, Skincare

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 HAF p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 172 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Hafriska Putri Hani Pratiwi

Versi lain/terkait

Lampiran Berkas

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