Image of PENGARUH HARGA, KUALITAS PELAYANAN, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN BUKU (STUDI PADA RESELLER INSAN KAMIL)

SKRIPSI MBS

PENGARUH HARGA, KUALITAS PELAYANAN, DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN BUKU (STUDI PADA RESELLER INSAN KAMIL)

ABSTRACT This study aims to determine the effect of price, service quality, and social media marketing on purchasing decisions. Books (studies on the trading business of Kamil Humans). The research method used in this study is a quantitative method. The population in this study are Insan Kamil resellers. The sampling technique in this study was by means of random sampling so that 100 respondents were obtained according to predetermined criteria. Data collection was used by distributing questionnaires and then processed using SPSS version 22. The results of this study indicate that the variable price, service quality, and social media marketing positive and significant effect on purchasing decisions. And the research results are proven by the results of the three variables of 77% and the rest are influenced by other factors or variables that are not present in this study. Keywords: Price, Service Quality, Social Media Marketing.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 SUS p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 113 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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