PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN TRUST TERHADAP BEHAVIORAL INTENTION TO USE PADA MARKETPLACE TOKOPEDIA

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PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN TRUST TERHADAP BEHAVIORAL INTENTION TO USE PADA MARKETPLACE TOKOPEDIA

MARCELL KUSUMA WARDHANA - Nama Orang; KHAIRUL IMAM - Nama Orang;

ABSTRACT The purpose of this study is to examine the effect of partially and simultaneously the role of Perceived Ease Of Use, Perceived Usefulness and Trust Variables in increasing interest in using the Tokopedia application. The population in this study were 5,331 students of Ushulhuddin and Da'wah faculties, Sharia, Tarbiyah Sciences, Islamic Economics and Business as well as Adab and Language of UIN Raden Mas Said Surakarta class of 2016, 2017, 2018, 2019, 2020 and 2022 who have the Tokopedia application with the number of samples used was 135 respondents with a sampling technique using non-probability sampling and the type is purposive sampling. Analysis of multiple linear regression data using SPSS version 26. The results of this study are that the Perceived Ease of Use (X1) variable has no significant effect on the Behavioral Intention To Use (Y) variable. The variable Perceived Usefulness (X2) has a significant effect on the Behavioral Intention To Use (Y) variable. The Trust variable (X3) has a significant effect on the Behavioral Intention To Use (Y) variable. The results of multiple linear regression calculations show that the variables Perceived Ease Of Use (X₁), Perceived Usefulness (X2), and Trust (X3) simultaneously influence the decision to use the Tokopedia application (Y). This shows that H₀ is rejected and H₄ is accepted. Keywords: Perceived Ease of Use, Perceived Usability, Trust, Market

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Judul Seri: -
No. Panggil: 2X6.3 MAR p 23
Penerbit: SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023
Deskripsi Fisik: 21 cm, 153 halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.3
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Manajemen Bisnis Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Marcell Kusuma Wardhana

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BAB I_165211123

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