SKRIPSI PBS
PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN, PROMOSI, DAN KEPERCAYAAN TERHADAP MINAT MASYARAKAT MUSLIM KARANGANYAR DALAM MENGGUNAKAN FLIP.ID
ABSTRACT Based on the data from the findings in this study, there is a phenomenon that occurs, namely, even though there are many benefits that can be obtained from the flip.id service, in reality there are still problems when making transactions. Thus, the public's desire to use flip.id is very small. This study aims to determine whether perceptions of usability, perceived ease of use, promotion, and trust affect the interest of the Karanganyar Muslim community in using flip.id. The data used is primary data derived from the quisoner. The research method used is quantitative research with a total sample of 100 respondents. The sampling technique in this study used quota sampling. The results of this study indicate that perceived usefulness, perceived ease of use, promotion, and trust have a positive effect on the interest of the Karanganyar Muslim community in using flip.id. Keywords: perceived usefulness, perceived of ease, promotion, trust
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