Image of FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT ( Studi Kasus Generasi Milenial di Kabupaten Boyolali)

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FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT ( Studi Kasus Generasi Milenial di Kabupaten Boyolali)

ABSTRACT The research in this thesis aims to determine the factors that influence the interest of investing in Islamic mutual funds to Application "Bibit". The method used is quantitative method with purposive sampling technique. The distribution is focused on millennial generation who have not yet invested in sharia mutual funds in Application" Bibit which are scattered in Boyolali Regency with ages 25-44 years and the questionnaire is presented in the form of Likert scale to answer the statement. The data source used in this study is primary data with a total of 100 respondents and analysis was carried out using IBM SPSS 23.0. The results of this study indicate that investment knowledge has a positive and significant effect on investment intention, brand trust has a positive and significant influence on investment intention, Brand Ambassador has a positive and significant influence on investment intention,as well as minimum investment capital also contributes to a positive and significant influence on investment interest. Keywords: Investment Knowledge, Brand Trust, Brand Ambassador, Minimum Capital Investment, Interest to Investing

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 OKT p 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 126 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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