Image of FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH WILAYAH SRAGEN DALAM PENGGUNAAN PRODUK TABUNGAN EASY WADI’AH PADA BANK SYARIAH INDONESIA

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FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH WILAYAH SRAGEN DALAM PENGGUNAAN PRODUK TABUNGAN EASY WADI’AH PADA BANK SYARIAH INDONESIA

ABSTRACT This study aims to find out whether with digital marketing, brand image, word of mouth, and financial literacy that have a positive influence on the customer's decision in the Sragen area to use the Easy Wadi'ah Saving Product at Bank Syariah Indonesia. The research approach used for this study is quantitative research. Population in this research is the customers of Bank Syariah Indonesia (BSI) in the Sragen area using the Easy Wadi'ah savings product. Sampling technique in research method uses probability sampling with a total sample of 125 respondents with data collected through a questionnaire. The results of this study indicate that word of mouth has a significant and positive effect on the customer's decision in the Sragen area in using the Easy Wadi'ah at Bank Syariah Indonesia. Simultaneously Digital Marketing, Brand Image, Word of Mouth and Financial Literacy have a positive and significant effect on customer decision in the Sragen area in using Easy Wadi'ah on Bank Syariah Indonesia. Keywords: Digital Marketing, Brand image, Word of mouth, Financial literacy, and Customer Decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 ROH f 23
Penerbit
SUKOHARJO : Perbankan Syariah_UIN M Said.,
Deskripsi Fisik
21 cm, 144 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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