SKRIPSI PBS

PENGARUH INFLUENCER DAN SOCIAL MEDIA ENGAGEMENT TERHADAP MINAT MEMILIKI PRODUK INVESTASI SAHAM SYARIAH

---

ABSTRACT Across the data contained on the OJK website, it shows that the ownership of sharia stock investors is still below conventional shares. Influencer is one of the factors that can influencer consumer purchasing decisions. The purpose Influence the interest in owning sharia stock investment product. This research uses quantitative methods. The sample used in this study amounted to Influencer Social Media account using data analysis techniques, namely descriptive statistics, instrument test, classical assumption test, model accuracy test, multiple linear regression test, and partial hypothesis test. The results showed that Influencer and Social Media Engagement have a significant Influence on the interest in owning sharia stock investment product. Keywords: Influencer, Social Media Engagement, Investment, Interest

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2x6.1 DAN p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 125 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2x6.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

DANDY ADITYA SALMAN AL FARISI

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar