Image of PENGARUH AKSESBILITAS, DAYA TARIK DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN KE SRAMBANG PARK (Studi Kasus Pada Masyarakat Kabupaten Ngawi)

SKRIPSI MBS

PENGARUH AKSESBILITAS, DAYA TARIK DAN HARGA TERHADAP MINAT BERKUNJUNG WISATAWAN KE SRAMBANG PARK (Studi Kasus Pada Masyarakat Kabupaten Ngawi)

ABSTRACT Indonesia has a lot of wealth and diverse natural beauty, which makes this country one of the most popular tourist destinations in the world. The purpose of this study was to determine the effect of accessibility, attractiveness, and price on tourists' interest in visiting Srambang Park Ngawi. This research was conducted in Ngawi district. This study uses data collection techniques using nonprobability sampling techniques with a sample of 100 respondents. This research method uses quantitative research with data processing equipment using the SPSS 23 application. This research uses 4 variables, the independent variables namely accessibility, attractiveness and price. While the dependent variable is buying interest. The results showed that all independent variables had an influence of 52.7% on purchase intention and the other 47.3% was explained by variables not used in the study. While partially the attractiveness and price variables have a significant effect on the intention to visit, while the accessibility variable does not have a significant effect on the intention to visit. keywords: accessibility, attractiveness, price and interest in visiting.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 MUH p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 86 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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