Image of PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG PADA KONVEKSI BAGAS SABLON DI KECAMATAN GROGOL KABUPATEN SUKOHARJO

SKRIPSI MBS

PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG PADA KONVEKSI BAGAS SABLON DI KECAMATAN GROGOL KABUPATEN SUKOHARJO

ABSTRACT Along with the development of technology and information as well as the increasing number of new busineses that continue to emerge. Making competation between entrepreneurs increasingly stringent, the purpose of this researsh is to find out whether price perception,product quality and cunsumer statisfaction affect repurchase intention at screen printing bag convection. Convection is a type of business that is quite populer and id spread in almost all regions in indonesia. Bagas sablon convection is one of the convection and t-shirt screen printing businesses located in the banaran village area, grogol district, sukoharjo regency. This research is a type of quantitative research using primary data as a data source, the sample usedin this study was 100 respondents taken from people who live in grogol district, grogol regency who have made purchase at the bagas sablon convection. The sampling technique used the sampling technique using purposive sampling, the data analysistechnique used the spss test, the research results showed that (1) The results of the t test showed that price perceptions had a significant effect on repurchase intetion. (2) product quality has a significant effect on repurchase intetation. (3) costumer satisfaction has a significant effect on repurchase intention. Keywords: Price perception, product quality, repurchase intention

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 PEG p 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 140 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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