SKRIPSI PBS
PENGARUH KEMUDAHAN, MANFAAT, DAN KEAMANAN TERHADAP MINAT PENGGUNAAN LINKAJA SYARIAH (Studi pada Masyarakat Muslim Kecamatan Sawit, Kabupaten Boyolali)
ABSTRACT The interest of using a technology service feature is based on the characteristics of the facilities provided by the technology service itself. Transaction ease of use and usefulness can affect interest in using technology services. The Technology Acceptance Model (TAM) is used to measure the usefulness and ease of use of individuals' beliefs about the use of a new technology. This research aimed to determine the effect of ease of use, usefulness, and security on intention to use the LinkAja Syariah application in Muslim community in Sawit District, Boyolali Regency. This research used a quantitative method with a descriptive approach. The data used are primary data with people in the Sawit District, Boyolali Regency as the population. The sample of this research was the Muslim community in Sawit, Boyolali who have not used the LinkAja Syariah application as many as 100 people. The sampling technique used in this research was non-probability sampling (Purposive Sampling) and the multiple linear regression analysis method was used as the data analysis method. The results of this research indicated that the ease of use, usefulness, and security are have a positive and significant effect on the intention to use the LinkAja Syariah application in Muslim community in Sawit, Boyolali. Keywords: Intention to Use; Ease Of Use; Usefulness; Security
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