SKRIPSI MBS

PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING DAN KEMUDAHAN PENGGUNAAN APLIKASI ONLINE SHOP SHOPEE TERHADAP MINAT BELI

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ABSTRACT The purpose of this study was to determine how the influence of online customer reviews, online customer ratings and ease of use of the shopee online application on buying interest. The research method used is quantitative with purposive sampling technique. The data analysis method used was multiple linear regression analysis. This analysis is used to examine the relationship between the independent variable and the dependent variable. The source of research data used is primary data using the statistical data analysis tool SPSS 2.3 program. The sample in the study was 130 respondents with data collection techniques through questionnaires. The results of this study indicate that (1) there is a significant influence between online customer reviews and buying interest. (2) there is a significant effect between online customer rating and buying interest. (3) there is a significant influence between ease of use and purchase intention. Keywords : online customer review, online customer rating, ease of use, buying interest.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 117 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ferandani Novihenti

Versi lain/terkait

Lampiran Berkas

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