SKRIPSI MBS
PENGARUH HARGA, AKSESIBILITAS, FASILITAS, DAYA TARIK WISATA, DAN BIAYA PERJALANAN TERHADAP MINAT BERKUNJUNG WISATAWAN KE OBJEK WISATA MANGROVE PANTAI KERTOMULYO KABUPATEN PATI
ABSTRACT This study aims to analyze the factors that influence the interest of tourists visiting the Kertomulyo Beach Mangrove Tourism Object, Pati Regency. This study uses a quantitative approach method with a questionnaire as data collection material. The sample in this study used 94 respondents from tourists who came to visit the mangrove tourism object of Kertomulyo Beach. The sampling technique used is Non-Probability Sampling with the Accidental Sampling method. Then the data analysis technique used instrument test, classical assumption test, model determination test, multiple linear regression analysis and hypothesis test/T test and processed with the help of IBM SPSS software version 23. The results of this study indicate that partially the variables of price, accessibility and facilities have no significant effect on the interest of visiting tourists. While the variables of tourist attraction and travel costs have a significant effect on the interest of visiting tourists to the mangrove tourism object of Kertomulyo Beach, Pati Regency. Keywords: Price, Accessibility, Facilities, Tourist Attraction, Travel Cost, Visiting Interest
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