SKRIPSI PBS
PENGARUH SELF SERVICE TECHNOLOGY TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA KCP KLATEN
ABSTRACT This research is motivated by current technological developments, where technology can now be said to be a tool that can be used to maximize the performance of banking companies in Indonesia in order to continue to improve their services to customers. This technological development has had a major impact on society, especially customers of Bank Syariah Indonesia KCP Klaten, because customers can easily and quickly make transactions anytime and anywhere. This study raises the issue of the effect of Self-Service Technology on customer satisfaction at Bank Syariah Indonesia KCP Klaten, either partially or simultaneously. The purpose of this study is to determine the effect of ATM and Mobile Banking on customer satisfaction. This study used a quantitative approach, and sampling was done using a cluster sampling technique. The data in this study were primary data obtained by researchers by distributing online questionnaires. This study uses multiple linear regression tests, and the results show that partially ATM has no effect on customer satisfaction, and Mobile Banking has a significant effect on customer satisfaction. Simultaneously ATM and Mobile Banking have a significant effect on customer satisfaction at Bank Syariah Indonesia KCP Klaten. Keywords: Customer Satisfaction, ATM, and Mobile Banking
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