SKRIPSI MBS

INFORMASI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE (Studi Kasus Pada Masyarakat Solo Raya)

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ABSTRACT This study aims to determine and analyze the influence of trust, convenience, and quality of information on online purchasing decisions in the Shopee application (Case Study in the Solo Raya Community). This study uses quantitative techniques. The sample used is 100 respondents with the criteria of Shopee application users who come from Solo Raya. The sampling technique used is non-probability sampling with purposive sampling. The data source used is primary data with data collection using a questionnaire distributed through google form. The data analysis method uses multiple linier regression test with the help of SPSS For Windows version 23. The results of this study prove that partially and simultaneously the variables of trust, convenience, and quality of information have a positive and significant effect on online purchasing decisions on the Shopee application (a case study on the Solo Raya community). Keywords: trust, convenience, quality of information, and online purchasing decisions.

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 INA i 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 121 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Ina Dwi Risnawati

Versi lain/terkait

Lampiran Berkas

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